THE ASSIGNMENT Bowtech, the leading Crossbow Manufacturer in the world, engaged Designsteins to rebrand Excalibur crossbows. Excalibur Crossbows is the leading crossbow brand in the world. Bowtech asked us to utilize existing colors, but with a refreshed, modern look that appeal to their core followers. We developed brand assets and packaging for their entire line of products.
About Excalibur Crossbows
Headquartered in Eugene, Oregon, Bowtech employs over 300 team members. It is the parent company of industry leading brands including Diamond Archery, Stryker Crossbows, as well as Excalibur crossbows, based out of Kitchener, ON, Canada. This extensive network of companies gives Bowtech world class design expertise, and vast manufacturing ability.
Excalibur Crossbows were founded by husband and wife, Bill and Kath Troubridge in 1983. Virtually every part of their crossbows are made in their ultra modern 40,000 square foot North American facility with 100% quality control.